Folder Virtual Communications Know the Audience NetGen slides
Folder YourWebsite
Webmarketing Technical
Continue into Linking from slides
Continue into Paid Ads (Portals)
Continue into SEO 2013 inclusion of social media
Folder Inbound Marketing Intro to Web2.0 slides Exercise on Social Media Today and present to class in form of a Prezi Pitch consult as well references on wiki on facebook, pinterest-ing and linkedin Inbound Strategies Inbound best cases: SIKA and online best business cases for conversion from unbounce Business Tweets
Folder Virtual Communications Know the Audience NetGen slides
Folder Crowdsourcing Crowdsourcing
Folder Mobile The Now factor - going mobile slides
Folder Augmented Augmented Reality slides Demonstration of AR
Trendwatching What can we learn from a dutch Rockband on Digital Marketing Strategies?
Teaching, Assessment Methods & Learning strategies The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi and traditional PPT slides distributed to students memory sticks). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications. Always take your working notebook to class
Why at all, what is different out there?http://shifthappens.wikispaces.com/
Folder Virtual Communications
Know the Audience NetGen slides
Folder YourWebsite
Webmarketing Technical
Continue into Linking from slides
Continue into Paid Ads (Portals)
Continue into SEO 2013 inclusion of social media
Folder Inbound Marketing
Intro to Web2.0 slides
Exercise on Social Media Today and present to class in form of a Prezi Pitch
consult as well references on wiki on facebook, pinterest-ing and linkedin
Inbound Strategies
Inbound best cases: SIKA and online best business cases for conversion from unbounce
Business Tweets
Folder Virtual Communications
Know the Audience NetGen slides
Folder Crowdsourcing
Crowdsourcing
Folder Mobile
The Now factor - going mobile slides
Folder Augmented
Augmented Reality slides
Demonstration of AR
Trendwatching
What can we learn from a dutch Rockband on Digital Marketing Strategies?
Teaching, Assessment Methods & Learning strategies
The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi and traditional PPT slides distributed to students memory sticks). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications.
Always take your working notebook to class
Availability of Unit Lecturers
You can reach me through email at lukas.o-ritzel@grenoble-em.com
Assessment methods, instruments and grading:
tba
teaser movie